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Auburn Hills-based Genesis Modular Home Construction Utilized Exclusively in New Detroit Redevelopment

Modular Construction Considered Ideal for Urban Areas. Hometown Builder Genesis Commits Toward Barrier-Free Playground Equipment for Adjacent Elementary School for Disabled Children.
 
Auburn Hills, Mich., August 3, 2006 – Genesis Homes, a member of the Champion family of homebuilders (NYSE: CHB) and the largest nationwide builder of modular homes, today announced its homes were selected exclusively in the redevelopment of the new nine-square-block Kendall Homes development in Detroit, Michigan.  The development surrounds Detroit’s Oakman Elementary School for disabled students, to which Genesis today contributed $10,000 toward playground equipment at the Kendall Homes Development ribbon cutting ceremony.

“Modular construction is ideal for urban projects and at Genesis we are truly excited to provide sustainable housing to a Detroit community that is right in the backyard of our world headquarters,” says B.J. Williams, vice president, operations of Champion. “And we are pleased to join Starr Development and Financial Corporation in the creation of a neighborhood park where all of the students of Oakman Elementary School and local children can play, grow and thrive.”

About the Kendall Homes Development
The Detroit, Michigan location was an area of vacant lots in March, 2006 when developer Sam Thomas, president of Starr Development and Financial Corporation, began the process of developing the Kendall Homes community bordering Oakman Elementary School.  Thirty-nine single family, one-and two-story Genesis modular homes were utilized for this nine square-block area south of I-96 and west of Wyoming Road, on Appoline, Steel and Sorrento Streets,  between Plymouth and Grand River Roads.   Starr Development and Financial Corporation will use tax credits it received to develop a new park and after-school art center for the school and Genesis Homes further contributed toward playground equipment.   Champion is also committed to working with Starr Development to build the community art center for the park at a future date.

“We are thankful to Genesis Homes for its generous contribution to our neighborhood and school,” says Veronica Adams, Kendall community representative.  “Without the company’s support, our goal to provide a playground for disabled students could not have begun to be realized.”

Four Genesis floor plans are available in the Kendall Homes development, in ranch and two-story configurations, with three to four bedrooms, a one-car garage and different exterior facades.  All appliances, carpet, and landscaping are included.  Families have already moved in and the remaining families are expected to occupy their residences by mid-August, 2006.

“Genesis allowed us the opportunity to customize the homes to fit the site, and Genesis was very helpful with upgrades.  By selecting Genesis modular construction, we were able to offer a neighborhood-friendly option, at a faster build rate and high level of quality for a most affordable cost,” says Sam Thomas, president of Starr Development and Financial Corporation.  Genesis built homes for Thomas at a rate of one per day. However this rapid rate of construction proceeded with limited impact on the neighborhood and local school since most of the construction occurred at the Genesis manufacturing plant.  “And since we’ve worked with Genesis before, we know the high level of quality inherent in the finished modular constructed home.”

The builder also cited Genesis field services capabilities which installed the homes and completed the porches and garages.  Genesis was willing to add exterior elements so the homes would complement each other and the neighborhood.

This is the fourth time the veteran developer has selected Genesis modular homes for one of the company’s developments. Genesis Homes is currently working with Starr Development and Financial Corporation on a second development in Detroit, the Penrose Development, near Seven Mile Road and Woodward Avenue.  The Penrose Development is expected to be completed in October, 2006. Two more Starr-Genesis developments are located in Benton Harbor, Mich. 

Modular Construction - Ideal for urban areas
A “modular” home is one partially assembled in a factory-controlled environment, but built with the same materials and to the same local building codes that govern site-built homes.  One of the fastest growing building techniques, modular homes are ideal for urban construction because they are:

· Neighborhood-friendly - Since most of the homes’ construction (80%) occurs off-site, there is less impact on the local environment. Traffic from trucks and cars, delivery materials, subcontractors, and supervision are dramatically reduced and the noise pollution generated by site-built techniques is reduced. In addition, homes are not left in an accessible state during construction (such as with site-built open framing where children can put themselves in danger).
· Environmentally-friendly – Modular homes are environmentally-friendly due to their energy efficiency and also minimal construction-site impact.  A Genesis modular manufacturing plant recycles most waste generated by construction.  Items such as copper, lumber, cardboard and vinyl are collected in the plant for recycling, thus limiting land-fill usage. In addition, in a Genesis plant, a piece of lumber that is off-size, can be milled to a smaller dimension for an alternate use, rather than thrown away as many times would be the case in site-built construction.   
· Energy Efficient – In modular construction, the greatest threats to energy efficiency, seams and joints, are minimized because entire walls, floors and ceilings are constructed as large seam-free units or panels. These pieces are then assembled in a Genesis controlled factory production line creating a higher level of “fit and finish” than is possible in site built construction.
· High Quality –All the material used to construct a Genesis modular home is stored under roof, eliminating weather-related damaged materials inherent in the traditional building process (wet, warped wood, etc.)
· Durable – Genesis modular homes are constructed to withstand the delivery and
installation process resulting in additional structural elements than those
found in similar styled site-built homes.

Local Builder Support
The project was managed by Douglass Company, headquartered in Holland, Ohio which used a majority of local trades for much of the on-site portion of the construction including all flatwork, excavating and utilities, and framing.

“Since Champion is a Detroit-area company, it is extremely gratifying to contribute to the redevelopment of Detroit communities,” continues B.J. Williams.  “Modular home construction provides long-term, sustainable and affordable housing in a manner that fits with urban redevelopment.  Genesis is pleased to be a part of that effort here in Detroit.” 

About Champion Enterprises

Auburn Hills, Michigan-based Champion Enterprises, Inc. is a leader in factory-built construction, operating 37 manufacturing facilities in North America and the United Kingdom, and partnering with over 3,000 independent retailers, builders and developers, including 900 retailers that are part of the Champion Home Center retail distribution network.  The Company produces manufactured and modular homes through its family of homebuilders, as well as modular buildings for military and commercial applications.  Further information can be found using the company’s website, www.championhomes.com.

 

Contact:  Christine Fisher
Pushtwentytwo
248-335-9500 x 30
cfisher@pushtwentytwo.com

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