"Americana Series" demonstrates how off-site construction can reduce the cost of high quality homes that revitalize urban areas and provide quality, affordable options in suburbs
Las Vegas, NV, January 21, 2003 – Genesis Homes, a member of the Champion (NYSE: CHB) family of homebuilders and the country’s only nationwide builder of modular homes, introduced its "Americana" series today at the National Association of Homebuilders’ International Builders’ Show in Las Vegas. Genesis is offering the Americana series — a collection of attractive, craftsman-style, affordable homes for urban, suburban and rural properties — as a solution to the greatest need in housing today: reasonably priced homes that allow consumers to enjoy the benefits of home ownership while living in an area convenient to their lifestyles.
Making a dramatic example of the speed, quality and other benefits of off-site construction, Genesis constructed the "Cottage," part of the Americana series, in less than six days. The 1,944 square foot craftsman-style home is the only fully constructed home on the show floor and demonstrates how builders and developers can bring quality housing at an affordable price to the areas that need it most — while building these homes better, faster and with increased profits.
"We are proud to present the Cottage, and its counterparts in the Americana series, as both a housing solution for the redevelopment of older urban neighborhoods and as an opportunity for developers to bring a sense of architectural tradition to new suburban subdivisions," said Roger Lasater, senior vice president of sales and marketing for Champion. "With affordable pricing, flexible floor plans and the latest in construction technologies, the Americana series can help builders and developers increase their profits while expanding opportunities for the ownership of high quality homes in American cities or suburbs."
Genesis Presents Solutions for ‘Greatest Housing Need’
The Cottage was constructed off-site for maximum efficiency and quality and, consequently, provides solutions to problems faced each day by builders and developers all over the country. With the Americana series, builders can take advantage of the off-site construction technologies employed by Genesis Homes to reduce costs, shorten cycles and increase profits, while working on any number of single family housing developments.
The Cottage’s wide front porch, prominent roofline and large moldings make it as suitable for an urban neighborhood as it is for a newer, suburban property. Its flexible floor plan, narrow footprint and detachable garage open the door to the home’s ability to revitalize a city’s older neighborhoods.
"The Cottage is impressive for its combination of modern functionality and classic architecture," said Paul Jarvis, vice president of sales and marketing for Genesis Homes. "Twentieth-century charm gives this home all the style and character of those built almost 100 years ago, but Genesis’ design excellence and construction technologies make the Cottage a home for tomorrow."
The Cottage boasts a number of modern twists on the characteristics of a classic home. It features built-in cabinetry in the living room, large baseboard and crown moldings and an architectural ceiling for interior interest. Highlighting the precision engineering Genesis is known for, the Cottage is also a high performance ENERGY STAR® labeled home that provides its owners with more comfort, better indoor air quality and lower utility bills.
In its third year at the IBS, Genesis is using the Cottage to demonstrate its market knowledge, design excellence and quality construction process to builders and developers who can use off-site construction to expand their businesses. Builders and developers who make the choice to work with Genesis should see their business decision pay off for their customers, as well. Homeowners will get more house for their money and move in far faster than they would with a site-built home.
Genesis’ Americana Series includes homes varying in style from bungalow to two-story, and which range in size from 1,300 to 2,400 square feet. The homes feature a variety of flexible floor plans and an assortment of exterior designs appropriate for different regions of the country. Americana series homes are available through builders, developers and realtors across the country. Regional sales contacts can be found by calling (877) 523-2181.
About Genesis Homes
Genesis Homes, a member of the Champion Enterprises, Inc. family of homebuilders, is headquartered in Auburn Hills, MI. Genesis operates 10 modular homebuilding facilities strategically located to serve builders and developers nationwide. To learn more, visit www.genesishomes.com.
Press kit contents and photography are available digitally from www.genesishomes.com.
Tim Hanson or Paul Kesman
Identity Investor Relations