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Genesis by Champion Modular Home, Designed for Urban In-Fill, Recognized by National Modular Housing Council

TROY, Mich., April 24, 2008 - Genesis Homes, a member of the Champion family of builders, the largest modular homebuilder in America, announced today that its newest modular urban in-fill home design, the “Bunbury,” has been awarded a prestigious 2008 Best New Modular Home Design Award by the National Modular Housing Council (NMHC). 

The two-story home was designed by award winner Roberto Kritzer, vice president of Champion corporate design and winner of more than a dozen industry awards, including prior NMHC awards.

The award was presented yesterday, April 23, at the 2008 National Congress and Expo for Manufactured and Modular Housing at the Paris Hotel in Las Vegas, Nev.  Mr. Kritzer’s home design won in the category of Modular Production Homes Under 2,200 Square-Feet.  “We had the greatest number of entries in this category, so the competition was steep,” said Thayer Long, NMHC executive director.

The modular home was originally designed for and displayed at the Urban Land Institute (ULI) 2007 fall meeting. Approximately 3,000 ULI meeting attendees toured the modular home during the three-day meeting. Modular Urban In-fill Home Design

“The home was a terrific attraction at the fall meeting’s Urban Land Expo, demonstrating in a very visible way the innovative building techniques now available to urban planners and developers to quickly build sustainable communities around the world,” said ULI’s David Howard, executive vice president, membership and development.

As a result of the exposure at the ULI meeting and the flexibility of the design, the home is now being considered for a number of urban in-fill projects in major cities throughout the United States.

“Flexibility of design is key in urban redevelopment projects.  Here, the goal was to provide high-quality, attractive housing that fits with existing local architecture and can be constructed quickly in a neighborhood-friendly manner,” said Kritzer.

Kritzer designed the three-bedroom, two-bath modular home to fit on the typical, constricted, urban-sized lot.  Feature-filled with an easy-living floor plan, the 1,914 sq.-ft., two-story “Bunbury” can be produced with a variety of exteriors (HardiePlankÔ, lap siding, brick, shake, etc.), architectural styles (farmhouse, Victorian, colonial, etc.), and configurations (single-family, flat, duplex) to fit in with the surrounding architecture.  The single-family version is produced in two modules and a garage can also be integrated into the design. 

“My objective was to design an aesthetically-pleasing modular home with single- and multi-family options that would fit in the urban environment of any city and country,” said Kritzer. 

Mr. Kritzer has designed a variety of modular projects throughout his 27 years in the industry and 13 years at Champion.  His designs include single- and multi-family homes, urban in-fill, hotels and resorts, apartments, military housing, affordable workforce, mixed-use (residential over retail) developments, and franchise and commercial buildings.  Mr. Kritzer received his Bachelor of Science in Architecture and Town Planning from the Technion Institute of Technology in Haifa, Israel. 

“Roberto Kritzer is a true professional,” said Grover Tarlton, vice president, marketing for Champion.  “It’s rewarding that the industry also recognizes his talents and the quality of his work.”

About the National Modular Housing Council (NMHC)
The National Modular Housing Council was created to provide modular manufacturers, suppliers and builders, a national voice to facilitate policies and programs beneficial to both the industry and consumers of modular homes.  For more information, please visit www.modularcouncil.org, or contact Thayer Long at (703) 558-0678 or tlong@modularcouncil.org.

About Genesis
Genesis Homes is a member of the Champion family of homebuilders.  Troy, Michigan-based Champion, a leader in factory-built construction and the nation’s largest builder of modular homes, operates 31 manufacturing facilities in North America and the United Kingdom working with independent retailers, builders and developers.  The Champion family of builders produces manufactured and modular homes, as well as modular buildings for government and commercial applications.  For more information, please visit www.genesishomes.com.

Contact: Christine Fisher
 Pushtwentytwo
248-335-9500 x30
cfisher@pushtwentytwo.com

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