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Genesis Homes Provides Factory-Built Housing Solution for Cincinnati Neighborhood

AUBURN HILLS, Mich., Oct. 21 /PRNewswire-FirstCall/ -- Genesis Homes, a division of Champion Enterprises CHB, and the only nationwide builder of modular homes, built four homes for Cincinnati's newest urban residential neighborhood, Mills of Carthage. Built on a former industrial site, the new factory-built housing community will provide a much-needed boost for an urban area facing the challenges of keeping people, jobs and home ownership in the city core. The homes opened to the public on October 19, and were on display today for urban development and manufactured housing industry leaders attending the Ninth Annual Automated Builders Consortium, as well as a seminar conducted by the Manufactured Housing Institute. The events are expected to draw 9,000 visitors and 1,500 industry leaders to Cincinnati this week, including mayors and city managers from across the country.

The Genesis homes, varying in style from bungalows to two-stories, were constructed at Champion's Redman facility in Topeka, Indiana, and feature traditional Cincinnati architecture that is aesthetically fitting for the surrounding neighborhood. These homes, ranging in size from 1,400 to 2,400 square feet, include spacious front porches and detached garages with private rear drive access. Prices for the Genesis homes range from $142,000 to $188,000.

"There is a great need in our country for quality, affordable housing in urban areas, and Genesis Homes is proud to be delivering an answer," said Walt Young, Champion Chairman, president and CEO. "Factory-built homes offer a multitude of advantages as cities search for ways to provide cost-effective housing options for residents."

Built indoors in a quality and climate controlled environment, factory- built homes have long been known for their precision engineering and reduced costs -- a benefit of the manufacturers' bulk materials purchases, a longer construction season and complete elimination of weather and labor delays. Manufactured homes are built in accordance with all required building standards, and can be ready for occupancy in 90 days or less. With the building taking place in a secure factory, developers also avoid on site security costs that often arise from construction in urban areas. All of these cost savings are passed on to consumers, who are able to purchase affordably-priced and quality-built homes that are consistent in style to the surrounding neighborhood.

"What is being demonstrated in Cincinnati is really a win-win-win situation," commented Rick Williams, President/CEO, The Home Ownership Center of Greater Cincinnati. "Cities win because they are able to provide affordable housing and keep families and jobs in the city. Homeowners win because they get new, quality, beautifully built homes that are reasonably priced, and the manufactured housing industry wins because they can demonstrate an innovative way to meet this important need in Cincinnati and around the country."

"Our involvement in Cincinnati is just the beginning," added Young. "We plan to work with housing advocates and cities across the country to show that factory-built housing can provide an important answer to the great need for affordable urban housing."

Genesis Homes completed a similar project last year in Springfield, Ohio, and is currently working on an urban residential project in Atlanta, Georgia. Currently, all 10 Genesis facilities have the knowledge, capability and home designs to work with urban leaders across the country in designing manufactured housing solutions.

About Genesis Homes

Genesis Homes, a member of the Champion Enterprises, Inc.'s family of homebuilders, is headquartered in Auburn Hills, MI. Genesis operates 10 modular homebuilding facilities strategically located to serve builders and developers nationwide. To learn more, visit .

Eve Pidgeon (313) 583-8481               

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