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Genesis to Showcase Modular Approach to Resort Development

2008 Exterior Views and 2007 Home Setup Video

TROY, Mich., Oct. 2, 2008 — Genesis Homes, a member of the Champion family of builders, will showcase its innovative modular approach to resort development during the Urban Land Institute’s (ULI) 2008 fall meeting in Miami, Fla.  The ULI fall meeting will take place Oct. 27-30, 2008 at the Miami, Fla. Convention Center.

“This is our second year at ULI’s fall meeting,” said Kevin Flaherty, vice president of sales and marketing for Champion’s Genesis Homes.  “In 2007, we demonstrated our ability to provide a modular solution for urban infill projects.  This year, we’re taking a vacation of sorts by displaying a single-unit, stand-alone, cottage-style home designed specifically for resorts.”

Genesis by Champion’s modular resort home will be located in the Factory-Built Housing Pavilion, booth 119, Hall D, of the Miami Beach Convention Center.

Built off-site in a controlled factory environment, the resort cottage will be delivered to the Miami Convention Center, installed, decorated and ready for display in less than three days.  The Genesis resort solution will be available in different sizes and offered in a variety of architectural styles to work in any area of the world; coastal, island or mountain.  Styles include: Southwestern stucco, Mountain Chalet/Log home, Traditional, Caribbean/Floridian-look, with either a metal or shingle roof. 

“Our display will encourage resort builders and developers to rethink the building process,” continued Flaherty, “and demonstrate Genesis by Champion’s next generation modular building benefits.”  These include:

  • Faster to build – Genesis modular can reduce project timelines up to 33 percent, shaving weeks, months and even years off a project and pulling the developer’s revenue stream forward.  The cottage is delivered to the resort in a high state of completion and virtually eliminates any interior work on the site.  To complete the cottage, componentized exterior elements are quickly installed resulting in a resort living space that is ready for occupancy in a matter of days.
  • Greater risk control – The accelerated build speed reduces financial risk and exposure to market swings, customer fallout, cost overruns and unforeseen expenses.
  • Ideal for remote or expensive labor markets – Genesis modular process reduces on-site labor requirements and enhances project control. Because approximately 80% of the home is completed off-site in a Genesis by Champion manufacturing facility, it arrives in one shipment on a single truck.  Upon arrival, only a limited crew is required to position the home onto a previously poured foundation in a single day.
  • Non-disruptive construction – Genesis modular construction allows for rapid resort development without the usual noise, traffic and unsightly construction that can negatively impact on-going resort activities.  This advantage is particularly important for resort expansion or in-fill.
  • Easier to manage – Genesis modular construction reduces time-consuming supervisory tasks.  Since fewer subcontractors, labor crews, site inspections and deliveries are required, the developer has more time to focus on marketing the project.
  • Cost effective – The speed of Genesis modular construction shortens the construction loan period.  In addition, it reduces site management, security and material storage costs while significantly reducing time exposure to theft and vandalism.

“We see tremendous interest among resort developers in a process that speeds the building schedule, controls costs and risk, and shortens the revenue stream timeline while still offering high-quality, architecturally-appropriate resort solutions” continued Flaherty.  “This Genesis modular home is ideal for resort communities anywhere.”

The benefits of the Genesis by Champion modular construction process also transfer to a variety of building applications such as: multi-family apartments, flats, dorms, hotels, urban in-fill, single-family, quick-serve restaurants, branch banks, and daycare centers.

“Last year’s Genesis by Champion display was a terrific attraction, generating tremendous interest in the innovative modular building techniques now available,” said ULI’s David Howard, executive vice president, membership and development. “We look forward to seeing Genesis’ approach to resort development next month in Miami.” 

About the Urban Land Institute
Founded in 1936, ULI now has more than 40,000 members worldwide representing the entire spectrum of land use and real estate development disciplines, working in private enterprise and public service. The mission of the Urban Land Institute is to provide leadership in the responsible use of land and in creating and sustaining thriving communities worldwide. For more information please visit,

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