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NextGen Award Winning Urban Living Home Comes to the 2009 International Builders' Show

CONTACT: Deanna Baker
Media Relations 425-451-0720 Ext. 137

NextGen Award Winning Urban Living Home Comes to the 2009 International Builders' Show

LAS VEGAS – December 2, 2008 --- From January 20-23, 2009, Las Vegas will welcome an estimated 90,000 home building professionals from around the world as they gather together for the International Builders' Show (IBS), the largest trade show in the home building industry. As the industry continues to wrestle with a slower marketplace, home building professionals are finding it more crucial than ever to set themselves apart from their competition in an effort to survive the downturn, and many will be looking to the IBS for answers.

More than 1,900 exhibitors will fill the Las Vegas Convention Center during those four days - all embracing this year's theme of "Brighter Lights, Bigger Ideas." However, one of these exhibitors will gather together the hottest, up and coming products and building best practices, showcasing them all in a finished 2,000 square-foot home, built right on the parking lot of the Convention Center.

"This is the first NextGen zero lot line demonstration home” says Paul Barnett, president of iShow, the company responsible for all of the NextGen Demonstration homes. "With more and more people making the move back to the city, we wanted to feature an affordable home that opens up a lot of possibilities in a small footprint. The home is an excellent alternative for those who want a city lifestyle, but not a condo experience.”

What a difference a few years makes

Just five years ago the nationwide average for gas was $1.72 per gallon and most people had never heard of the term "carbon footprint. As global and market conditions have changed, however, so have consumer demands. According to a recent survey conducted by Coldwell Banker, 53 percent of the company's sales associates nationwide reported that they had witnessed an increased interest by homebuyers in urban living in the past five years. Downsizing baby boomers, young professionals looking to stay close to the social scene and families seeking greater convenience are all part of a growing downtown resurgence spreading throughout the country.

Award-Winning Design, Buyer-Winning Features

The design used for the 2009 NextGen "Urban Living” Home was named the "Best Modular Home under 2,300 square feet” by the National Association of Home Builders' (NAHB) Building Systems Council, the NextGen "Urban Living” Home will definitely attract passerby attention, but once inside, it's the features that will really astound.

Just a few of the items helping to make the Urban Living Home Stronger, Greener, more Efficient and more Digitally Connected than any on the market include:

►The most environmentally sound HVAC system in existence today – accessible from any laptop, PDA or cell phone

►Everything from decking, to fiber cement siding to elegant wood flooring – all made from recycled materials

►The introduction of the National Gypsum XP® family of gypsum board products with Sporgard™ by Syngenta

►Incredible safety features such as built-in escape ladders, an emergency public alert system, and even a wireless door locking system that allows a user to lock or unlock their home no matter where they are

►The latest innovations by companies such as DuPont, Kohler, DECRA, Whirlpool and Pella Windows

The NextGen "Urban Living” Home, built by Genesis Homes by Champion, will also showcase partnerships with industry leaders, including The U.S. Department of Energy and the Institute for Business & Home Safety's (IBHS) Fortified...for safer living® standard. The result is a home that will be built durable, sustainable and 95 percent more efficient than today's standard home.

"As the market has tightened it's really raised the bar for today's builders.” Barnett says. "Home buyers today want it all, and that includes proximity to areas they work and play. With the NextGen Urban Living Home we've shown how builders can answer this call with innovations and building methods that are available and affordable.”

About iShow is a Bellevue, Wash.-based company and its NextGen Division is the producer of the popular NextGen Series of Demonstration Homes showcasing the evolution of the American Home at major trade shows, online, TV and in national awareness campaigns.

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