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Champion Modular Building Solutions Showcased at Urban Land Institute Fall Meeting

3,000 attendees tour Company’s “Urbannovation 2.0” innovative modular building display of urban development applications,  including a 1,914 sq.-ft. modular home installed for the meeting. Bill Griffiths, Champion chairman, president and CEO was a guest speaker on modular solutions for urban building Wednesday, October 24, 2007

AUBURN HILLS, Mich., Nov. 8, 2007
— Genesis Homes, a member of the Champion family of builders, hosted “Urbannovation 2.0” showcasing the ability of Champion’s innovative modular building process to meet urban construction challenges during the Urban Land Institute’s (ULI) fall meeting in Las Vegas, Nevada.  The ULI fall meeting took place Oct. 23-26, 2007 at the Venetian Resort-Hotel-Casino.

To demonstrate to “Urbannovation 2.0” attendees a modern alternative to the traditional urban construction and development process, Genesis by Champion constructed a 1,914 sq.-ft., two-story modular home in its exhibit space within two days before the meeting.  Approximately 3,000 ULI meeting attendees toured the modular home during the three day period and received informational materials detailing how Genesis’ innovative modular building process can meet urban planners’ and developers’ needs for fast, high quality, sustainable, risk-reducing construction.

“The Champion home was a terrific attraction at the fall meeting’s Urban Land Expo, demonstrating in a very visible way the innovative building techniques now available to urban planners and developers to quickly build sustainable communities around the world,” said ULI’s David Howard, executive vice president, membership and development.
Built offsite in a Champion manufacturing facility in four days, then quickly assembled and fully decorated in an exhibit hall by a small team, the featured home was open throughout the ULI meeting. The three-bedroom, two-bath home was designed to fit on narrow urban lots, can be changed to conform to existing local architecture and is available as a duplex.

With today’s modular construction methods, most structures can be built better and faster than traditional construction techniques while controlling and reducing risks and improving financial results for urban builders and developers.   In addition, since most construction (approximately 80 percent) is completed away from the job site in a Champion manufacturing facility, the impact on the local neighborhood is dramatically decreased because of reduced project-related traffic, deliveries, noise, dust and refuse.

During the meeting, over 250 people attended a presentation given by Bill Griffiths, Champion chairman, president and CEO, and by Kevin Flaherty, vice-president of sales and marketing for Genesis Homes.  Mr. Griffiths presented a recent example of how Champion’s Caledonian Building Systems in the United Kingdom was able to construct a five-building, multi-story modular high-rise University project in a densely populated London neighborhood in less than 20 months.  The Company’s use of steel modular technology and concrete minimized traffic disruptions while reducing construction dust and noise.

Mr. Flaherty presented the Company’s experiences with modular solutions for military and urban in-fill projects.  Champion’s Genesis modular homes were recently used in Fort Lewis, Wash. at the first military privatization project in the country.  Said Champion client on the project, Boyd Lucas of Equity Residential, “By partnering with Genesis Homes and converting to modular, we’ve been able to control construction and financing costs due to the much shorter construction period.”  In addition, the reduced delivery and smaller building team requirements of modular construction met the strict security and access protocols at Fort Lewis.  Mr. Flaherty also reviewed a 38 home revitalization project surrounding a public elementary school in Detroit.  The project was completed quickly as the modular homes were delivered and installed at a rate of one home per day.   The rapid build rate provided tight site security, while the offsite construction limited neighborhood impact.

“The Genesis modular construction process is ideal for any urban need; single or multi- family, residential over retail, commercial, urban mid-rise, student housing and workforce housing,” said Kevin Flaherty.  “And because of its fast build speed and high quality, the Genesis modular process can control and reduce risks that traditional building methods cannot.”

About the Urban Land Institute
The Urban Land Institute ( is a nonprofit education and research institute supported by its members. Its mission is to provide leadership in the responsible use of land and in sustaining and creating thriving communities worldwide. Established in 1936, the Institute has more than 38,000 members representing all aspects of land use and development disciplines.

About Champion
Auburn Hills, Michigan-based Champion, a leader in factory-built housing and the nation’s largest builder of modular homes, operates 32 manufacturing facilities in North America and the United Kingdom working with independent retailers, builders and developers.  The Champion family of builders produces manufactured and modular homes, as well as modular buildings for government and commercial applications.  For more information, please visit

Contact: Christine Fisher for Champion
(248) 335-9500 x30

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