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Two Genesis Modular Homes Built in One Day on Delmar Street, North End Village, Detroit

Southeast Michigan-Based Companies Demonstrate How Modular Building Can Quickly Improve Detroit’s Housing Stock, Providing an Affordable Choice and Changing Lives
     
AUBURN HILLS, Mich., July 12, 2007 - Today on Delmar Street in North End Village, Detroit, two Genesis Modular Homes by Champion are being built as part of a demonstration to show how quickly modular building can improve Detroit’s housing stock, provide affordable housing and change lives and communities.  The demonstration begins at 10:30 a.m. and runs through 1 p.m. at 9709 Delmar Street.

Representing groups and Southeast Michigan-based companies involved in today’s demonstration will be:
     · Dave Bing, co-chair of Next Detroit Neighborhood Initiative
     · Kenny Lipschutz, managing partner of North End Village
     · Bill Griffiths, president, chairman, and CEO of Champion Enterprises, Inc.
     · Deric Aube, construction manager of M&M Construction
     · Ms. Anika Goss-Foster, Director, Philanthropic Affairs, City of Detroit, Mayor’s office

They will be joined by the families who are purchasing these and other homes in the neighborhood:  Alejandro and Yolanda Jones; Andrauyl and Tamika Hines; and Costello and Danielle Simmons. Modular Homes - Detroit, MI

Two single-family Genesis Modular Homes by Champion, constructed off-site at its Topeka, Ind. Manufacturing facility, will be erected by M & M Homes.  First to be erected will be a two-story 1,800 square-foot, three-bedroom, two-bath home.  Its four modules will be lifted onto the home’s foundation and placed together in the span of about two to three hours.  The second home, a 1,900 square-foot, three-bedroom, two-bath ranch is expected to be assembled in two modules in similar fashion between 2 and 5 p.m.  Once assembled on their foundations, M & M Homes will complete finish carpentry, siding, front porches, utility hookups, roof shingling and garages within 30-45 days. 

“I am really looking forward to moving into my new home and neighborhood and I like the fact that we’ll be the first ones to live in the home,” says Tamika Hines, who, with her husband, is purchasing the mission-style ranch home and will be on-hand for the demonstration.  “And it will be so convenient, since my sons attend Loving Elementary School just a few blocks away!”  The Hines expect to move into their home in the next few months.

Alejandro and Yolanda Jones are already getting to know the neighbors:  “Alejandro has already planned Thanksgiving and invited everyone.  But he doesn’t cook…I do!” says Yolanda Jones.  The couple and their three sons plan to move into the two-story farmhouse-style home in about 30 to 45 days.  “We are so excited to have our own new home,” continues Yolanda.  “It will be our first home together, so it means a lot to us.”

Says her husband, Alejandro, “I saw the house modules arrive today and I’m getting very excited.  This is something that is really going to make my family happy for a long time.” His home is designed with an egress accessibility feature to its foundation, thereby allowing for additional living space should the family decide to finish off the basement later.

North End Village, a HomeFirstÔ Certified neighborhood, is located just west of I-75 at Caniff.  It is part of the North End neighborhood of Detroit, bordered by Woodward Avenue to the West, Chrysler Freeway I-75 to the East, Grand Boulevard to the South, and Caniff to the North.  This neighborhood has been identified as one of six areas slated for transformation as part of the “Next Detroit Neighborhood Initiative”, a five-year strategy focusing on rejuvenation of Detroit neighborhoods into vibrant areas for citizens.  This area flourished until approximately the 1950’s, and a number of musicians such as Smoky Robinson and the Temptations were originally from this part of this neighborhood.

“North End Village is pleased to provide families with the most affordable, new home value in the city of Detroit today,” says Kenny Lipschutz, managing partner of North End Village.  “We really appreciate the generous support and advice of Mayor Kilpatrick‘s office, along with the City’s Planning and Development Department  and other City officials who have helped North End Village become the reality that it is today.”

As part of the City’s “Next Detroit Neighborhood Initiative,” North End Village offers tax incentives, and savings, home loan programs and down payment assistance.  Homes range in the affordable $175,000 to $210,000 range, offer 1,700 – over 2,000 square feet, and include full basements, two-car attached garages, three to four bedrooms, multiple baths, kitchen appliances and more. The two homes being assembled today are already sold and an additional six to seven sales are lined up and pending.

While existing homes are available in the area, empty lots are also the norm. “Modular construction is the ideal solution for urban areas and to quickly turn around communities, and people’s lives,” said Bill Griffiths, president, chairman and CEO of Champion Enterprises. “It is the only form of building that can accomplish so much in so little time.”

M & M’s Deric Aube agrees.  “As the builder, one of the many reasons we use modulars in urban-infill areas is that we often run across unusual and unique shaped lots, with tight spaces surrounding them.  Genesis Homes, as the manufacturer, can design floorplans for us just to fit those unique situations and lots, as well as design exteriors that fit with the architecture of more established homes next door or nearby.”   He also adds that modular homes can be “shoe-horned” into tight spaces without disrupting the surrounding homes and vegetation.  “We can lift the homes with a crane into these tight locations, eliminating the space requirements, noise and increased activity associated with site-building,” he concludes.

Modular Construction – The Ideal Solution for Urban Areas

A “modular” home is one in which approximately 80 percent of the construction takes place in a factory-controlled environment, but which is built with the same materials and to the same local building codes that govern site-built homes.  Modular construction is ideal for the challenges faced in urban areas because it is:
· Neighborhood-friendly – Since most of the homes’ construction occurs off-site, there is less impact on the local environment. Traffic from trucks and cars, delivery materials, subcontractors and supervision are dramatically reduced and the noise pollution generated by site-built techniques is reduced. In addition, homes are not left in an accessible state during construction (such as with site-built open framing where children can put themselves in danger).
· High Quality –All the material used to construct a Genesis modular home is stored under roof, eliminating weather-related damaged materials inherent in the traditional building process (wet, warped wood, mold, mildew, etc.)
· Environmentally-friendly – Modular homes are environmentally-friendly due to their energy efficiency and also minimal construction-site impact.  A Genesis by Champion modular manufacturing plant recycles most waste generated by construction.  Items such as copper, lumber, cardboard and vinyl are collected in the plant for recycling, thus limiting land-fill usage. In addition, in a plant, a piece of lumber that is off-size, can be milled to a smaller dimension for an alternate use, rather than thrown away as many times would be the case in site-built construction.   
· Quick – Because it is built in a factory environment, there is a shorter lead time between order and delivery of the home, than with site-built construction.  A typical modular home takes weeks to deliver, a site-built home can take many months, even years.
· A Solution to Labor Shortage Issues – Modular construction requires a reduced amount of trade labor at the home site.  Homes can be set on foundations in a day by a limited number of workers, with finish work quickly completed by a small crew.
· Durable – Genesis modular homes are constructed to withstand the delivery and installation process, resulting in additional structural elements than those found in similar styled site-built homes.
· Energy Efficient – The greatest threat to energy efficiency is air infiltration through seams and joints.  In modular construction, this is minimized because entire walls, floors and ceilings are constructed as large units or panels, resulting in fewer seams. These pieces are then assembled in a Genesis by Champion factory-controlled production line creating a high level of “fit and finish.”

About Genesis
Genesis Homes is a member of the Champion family of homebuilders.  Auburn Hills, Michigan-based Champion, a leader in factory-built construction and the nation’s largest builder of modular homes, operates 32 manufacturing facilities in North America and the United Kingdom and works with over 3,000 independent retailers, builders and developers.  The Champion family of builders produces manufactured and modular homes, as well as modular buildings for government and commercial applications.  For more information, please visit www.genesishomes.com.

Contact:  Christine Fisher
pushtwentytwo
248-335-9500 x 30

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