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Genesis by Champion Builds Modular Home in Three Weeks for Hurricane Katrina Survivor and Family

Home featured on “The Tyra Banks Show” Thursday, May 24, 2007. Modular Construction Ideal for Hurricane Recovery Areas

AUBURN HILLS, Mich., June 5, 2007 – Genesis Homes, a division of the Champion Family of Homebuilders, which is a leader in factory-built construction and the largest nationwide builder of modular homes, built and installed a modular home in just three weeks to assist a Hurricane Katrina survivor and her family.  The family and the home were featured on “The Tyra Banks Show” on May 24th.  

Genesis’ New Era production facility built the new, approximately 1,420-sq.-ft. modular home with three bedrooms and two and a half baths for Rochelle Gaddis and her three children.  Rochelle lost her sister and nephew, as well as the family home in Hurricane Katrina, and was again left stranded last year when a builder that promised to rebuild the family home did not come through.  “The Tyra Banks Show” brought together a team to help Ms. Gaddis that included Genesis Homes by Champion modular construction and Planetta Custom Homes, LLC, a Gulf Coast developer.

“Modular construction is the only form of building that can accomplish so much in so little time, and is the ideal solution to quickly turn around communities, and people’s lives,” said Kevin Flaherty, vice president, sales and marketing for Genesis Homes. “We are happy to have been called on to help Rochelle and her family.”

Genesis’ New Era production facility in Strattanville, Penn. built the home in a week.  Genesis Homes by Champion, which donated the installation and field finish work, completed that portion of the project in two weeks.  Planetta Custom Homes, LLC provided the foundation work, landscaping and finishing touches.  Keys to the home, which is located in Bay St. Louis, Miss., were turned over to Rochelle Gaddis on May 27, 2007.

“We are so pleased to have been able to assist this family,” said Bill Griffiths, chairman, president and CEO of Champion Enterprises.  “After all the family has been through, it’s gratifying to see their lives improved so quickly by modular construction.” 

Modular Construction – The Ideal Solution to Speed Recovery 
A “modular” home is one in which approximately 80 percent of the construction takes place in a factory-controlled environment, but which is built with the same materials and to the same local building codes that govern site-built homes.  Modular construction is ideal for hurricane recovery areas because it is:
· A Solution to Labor Shortage Issues – Modular construction requires a reduced amount of trade labor at the home site.  Homes can be set on foundations in a day by a limited number of workers, with finish work quickly completed by a small crew.
· Quick – Because it is built in a factory environment, there is a shorter lead time between order and delivery of the home, than with site-built construction.  A typical modular home takes weeks to deliver, a site-built home can take many months, even years.
· Durable – Genesis modular homes are constructed to withstand hurricane wind ratings. They are also built to withstand the delivery and installation process, resulting in additional structural elements than those found in similar styled site-built homes.
· High Quality –All the material used to construct a Genesis modular home is stored under roof, eliminating weather-related damaged materials inherent in the traditional building process (wet, warped wood, etc.)
· Neighborhood-friendly - Since most of the homes’ construction (approximately 80 percent) occurs off-site, there is less impact on the local environment. Traffic from trucks and cars, delivery materials, subcontractors and supervision are dramatically reduced and the noise pollution generated by site-built techniques is reduced. In addition, homes are not left in an accessible state during construction (such as with site-built open framing where children can put themselves in danger).
· Energy Efficient – The greatest threat to energy efficiency is air infiltration through seams and joints.  In modular construction, this is minimized because entire walls, floors and ceilings are constructed as large units or panels, resulting in fewer seams. These pieces are then assembled in a Genesis by Champion factory-controlled production line creating a high level of “fit and finish.”
· Environmentally-friendly – Modular homes are environmentally-friendly due to their energy efficiency and also minimal construction-site impact.  A Genesis by Champion modular manufacturing plant recycles most waste generated by construction.  Items such as copper, lumber, cardboard and vinyl are collected in the plant for recycling, thus limiting land-fill usage. In addition, in a plant, a piece of lumber that is off-size, can be milled to a smaller dimension for an alternate use, rather than thrown away as many times would be the case in site-built construction.   

About the Tyra Banks Show
“The Tyra Banks Show” gives today's young women the "girlfriend" they want to hang out with, and the role model they need. With hot, young, celebrity guests, a set that’s always in fashion, and an original theme song written by pop diva India.Arie, topical issues, beauty and fashion advice along with field-based social experiments, the show speaks to a new generation of women in a relevant voice.

About Planetta Custom Homes, LLC
Headquartered in Slidell, Louisiana, Planetta Custom Homes, LLC is a family-owned, third-generation, large builder/developer committed to the highest quality construction, materials and craftsmanship. The company was started by Vic Planetta, Sr. and his father in the 1970's, and is now also run by his son, Vic, Jr.  Together they build more than 100 homes from Louisiana to Mississippi per year. In 2005, in the aftermath of hurricane Katrina's devastation, the company committed its efforts to moving residents back into communities as quickly as possible.

About Genesis
Genesis Homes is a member of the Champion family of homebuilders.  Auburn Hills, Michigan-based Champion, a leader in factory-built construction and the nation’s largest builder of modular homes, operates 32 manufacturing facilities in North America and the United Kingdom and works with over 3,000 independent retailers, builders and developers.  Champion produces manufactured and modular homes through its family of homebuilders, as well as modular buildings for government and commercial applications.  For more information, please visit

Christine Fisher, for Champion
PR Director, pushtwentytwo
248-335-9500 x30

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